Industrial Structure Adjustment Reveals Four Development Trends of Packaging and Printing Industry
As the pressure in the industry intensifies, the packaging and printing industry is also facing problems such as industrial restructuring, transformation and upgrading. The majority of packaging and printing enterprises can only find out the solutions and countermeasures if they see clearly the trend and define the development basis and goals.
First, personalized customization and short orders will gradually increase market share
Due to differences in individual needs and consumption habits, the personalized demand for packaging and printing will increase. Similar fast-food products, agricultural and sideline products and other products that require freshness and transportation distance will produce more short and urgent orders.
This new form is a new challenge to all aspects of printing, but it is also a new opportunity. In addition, the rapid development of digital printing technology has also promoted this demand.
II. Upgrade of Packaging Function
By assigning variable information codes to packages and adopting electronic tags, smart tags and new material applications, quality and safety supervision, logistics inquiry and traceability can be done. The variable information code can also enable the packaging to have a unique identity card and be integrated into the Internet of Things and big data, making network management possible.
The realization of intelligent packaging can make the information transparent, help customers understand the relevant information of the purchased products, and help enterprises to publicize themselves and their products. At present, more and more novel technologies have been applied in the industry, such as smart tags for real-time monitoring of perishable items.
Third, the innovation of packaging design
Through the automation, digitalization, intellectualization and informatization of paper packaging processing technology, the improvement of packaging quality, the promotion of functions and the optimization of cost are promoted to meet various packaging requirements. Many packaging and printing enterprises have set up their own design research and development centers, increasing investment in product design innovation capabilities such as structure and appearance.
However, we should see that Chinese enterprises still have a long way to go in terms of design innovation. We should strengthen exchanges with enterprises in Japan, South Korea, Taiwan and other places to learn their innovation mechanism and design concepts.
Four, green, environmental protection, sustainable development has become a trend.
In the process of packaging and printing, the waste discharged into air, water and land has attracted more and more attention from the government, society and packaging and printing practitioners. Various places have successively issued pollution discharge charging standards. These standards and laws and regulations can help and guide packaging and printing enterprises to take the road of sustainable development.
Of course, this is not only a great challenge to packaging and printing enterprises, but also creates new opportunities for their transformation and upgrading.